Long Tail Keyword Phrase
The long tail keyword phrase is three keyword phrases that accurately describe your product or service that you are trying to sell. Sometimes we see that people are writing very long and detailed descriptions of what they are searching for. So, they are particular about what they want to buy or find. These kinds of detailed searches are feasibly going to take a turn to buy products, and not like the generic searches that people do for research purposes that buyers usually do before buying anything. In professional terms, these kinds of keywords are known to be long-tailed keywords.
Long-tailed Keyword Phrase is an effective way to pull traffic
These highly specific Long tail keyword phrases tend to be much easier to rank well in search engine optimization than the short one or two-word phrases that are usually used as keywords. To explain the way that the keywords are working, let us take a piece of content that tells about a ‘luxury hotel room in Rio’. You will take the most common keyword for this- “hotel”. It is the most common need for anyone who is traveling outside. But wait; can you target your potent customer with the word? You cannot. With the keyword ‘hotel’ you are going to receive a vast amount of competitors in all other search engines. You may not set them aside and establish your site anyway unless you spend much time and a considerable amount of money. Moreover, the person who is searching for the word ‘hotel’ may be searching for getting a general idea of the hotel room rents, and he is not probably looking for a luxury suit. That is why professionals tend to use more specific keywords like –a ‘luxury hotel room in Rio’, ‘Rio luxury suit,’ ‘Hotel rooms booking in Rio.’ That will get you in the smaller list of websites, and you will be visible on the search engine lists much easier.
These Long tail keyword phrases easily get a high rank, and the people searching with the long tailed keywords are more likely to become buyers. The phrase “long-tailed” is used as a visual metaphor to compare it to the shape of a distribution graph. The single word searches always result in a long list of sites, where you will never be able to find yourself, especially if you are a small business or a start-up. But, according to research, it has been calculated that these one-word searches occupy only 10 to 15 percent of all searches (really hard to believe!). The mid-length searches occupy another 15 to 20 percent. And surprisingly, the major part of the graph is occupied by the long-tailed search –nearly about 70 percent of the entire search amount!
Finding qualified searches with Long tail keyword phrase is much easier
The single word search can lead to a long result and a very fierce competition for precisely the newbie. The visits can be scattershot, and ROI can reach below. By smartly using the long-tailed keywords phrases as a keyword, you can appear within a selective result and pull more traffic to your site that will effectively cause you much higher return comparing to your investment. You will attract precisely the audience you were looking for, and they will find the right thing as well.
The long-tailed keywords are not only valuable for businesses to rank high ion the organic search in Google, but also, the paid search marketing campaign’s charge on the long-tailed keywords is less than the other as the competition is much lower. When you bid on the long tailed keyword, the Cost per Click is lower. When you target an extended and more specific keyword in your AdWords campaign, you can get higher ad ranking on relevant searches. And you do not need to pay a premium charge for every click.
Long Tail Keyword Phrase is Important
Every blogger should also focus on long tailed keywords. In our view, there are two particular reasons why a blogger should befriend long tailed keywords.
- These kinds of keywords quickly rank high on search results. The longer the search term is, the higher the ranking would be. As you focus on the long tailed keywords, then you will be able to get a great deal of traffic together.
- The potent visitors will also find you right there. It is a very professional SEO tactic.
So, now, when you have known all the benefits of a Long tail keyword phrase, then start writing your blogs and content with them.