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Wordpress Blog SEO Optimization

Posted on 21st Jan 2020 07:50:33 in SEO, Development

WordPress is considered to be one of these systems of content management, which raises your blog fast in SERP (Search Engine Result Pages) of Google, but the rise on top is another story. Webmasters are in constant search for Holy Grail on Wordpress blog SEO optimization, and this (just like in case with a real Grail) will never end due to a Google giant.

Google does not leave one stone upon another. WordPress specialists were trying to come up with difficult algorithms Google is based on. The webmaster does their best in order to promote their pages on top of SERP in Google, and it makes it go down if they are not impressive. Websites need Google to bless them in order to survive in a competitive virtual world, and this article is about to give you an idea of how to do it. Google likes honesty, and We will talk about Wordpress blog SEO optimization.

Things you Need to Know in Wordpress Blog SEO Optimization
9 Things you Need to Know in Wordpress Blog SEO Optimization

Recipes of Wordpress blog SEO optimization

Harsh reality

SEO-optimization of WordPress blogs is a concept of endless movement. It is a never-ending ocean of experiments requiring far from one human life's attempts. This is the place to understand that patience is key to success. It will require time before you can compare each hint of the article. Make tabs out of them and experiment with SEO checking with the post. In general, SEO for each post is more important than separate parameters. Balance and quality matter, so please do not run it into the ground. Apply this guidance for keywords search in order to find the best of possible keywords for your niche and blog.

Permalinks go first

Before soaking oneself in the content of the article and begin making it fit in the traffic, let us start with a link, which is going to be noted down the Google search results, which is permalink (a permanent link). WordPress suggests four structures of permalink by default and gives a webmaster an opportunity to require a permalink.

Notice: it should be done with a new blog. If to make changes in the old blog with a big number of posts, their URL will change to your new user permalink, and Google throws an error message 404 not found. It is no good from the perspective of SEO. If you are serious about permalink structure in a massive blog, apply the readdressing plugin, which will help you with a post`s URL to automatically add a redirect 301. Now, no SEO losses!

A post's URL

Although it is debatable that permalinks and a post`s URL is one and the same thing, they are very different. You changed the structure of permalink by default above but still did not do any post`s URL optimization, which automatically is generated after creating a name of a post. It is important to optimize the URL following instructions below:

Avoid using stop-words like prepositions and so on. They are not helpers to you under conditions of SEO and use valuable place of your URL in vain. Try to make the URL short. Search engines in your results will close a part of your URL; hence, it appears that it has to be short. Apply your keyword once in your URL.

Name of a post

The name of a post is placed in two places – inside a web page (position 1 on the picture below) and in the header of your browser (position 2 on the picture below).

Let us stay in position 2 of the name of your post. The content of the post`s name depends upon a theme you use. Some out of not so optimized WordPress themes, the name of a post is placed in the following format:

Name of the blog | name of the post

And other WordPress a name of a post might appear in the following format:

Name of a post | Name of a blog

The latter format looks with SEO best of all. If, in your theme, the first one is applied, I would suggest you install WordPress’а All in One SEO Pack plugin. This plugin will help you make all the necessary changes.

ATTENTION: If you apply Thesis Framework or any other analog infrastructure installing your WordPress, I suggest checking its properties. More often than not, these infrastructures have their own properties of SEO optimization. As a result, the application of another SEO plugin can interfere with accomplishing that very task, which will bookend your arranging.

If you installed All in One SEO Pack plugin, then during a writing a new post, you will see options mentioned above on the same page. Create a New Post». Scroll up, and you are going to see something similar to a picture above. Here is the list of what should be included in every position accordingly pictures mentioned below:

Here is the name of your post, which your visitors read visiting your post. It may contain a keyword and should be catchy enough, so the visitors stayed on your page is interested. Here is the title, which shows a headline of a document in the left upper corner of your browser in the name of your bowser`s post. As has already been mentioned, it should be in the format «Name | Name of a blog.»

This name is what in Google SERP when your blog is shown on a certain page of Google results. Google (and the bigger part of other search engines) limits the number of symbols in names approximately to 60. Therefore, in this chapter, you need to apply a laconic name. Remember that it will not be shown on the page of your post. It will be shown only in SERP (this is where SEO begins). Also, remember that one keyword only should be input in there. It should be obvious. Here goes a short description, shown in SERP. Also, input a keyword here. Keywords! Include the main one here and input a few connected words additionally.

Add image

It is important. Google, together with a text, makes meaning to the aesthetic appearance of a post. This is where the presence of an image is very important. Do not get me wrong. I do not mean that the beauty of a post is important for Google, but it really matters for it for an article to be finished up. The image within a post is different.

Uploading it in your post, you will see additional opportunity to leave a name and an alternate text:

  • A title is a place where you can write down a description connected with your image. Keep in mind that the keyword should be there.
  • Alternate text is where you need to be short and accurate. Remember that you need to include a key at the beginning of the text.

Note: make sure that the name of an image is a keyword itself. If you plan on using many images, call them keyword-1.jpg, keyword-2.jpg, and so on.

Using H1, H2, H3

H1 is a tag HTML, which means "Header 1". It is also called "Primary Header." Thus H2 means "Secondary Header" and so on up till H6. Usually, the name of a post in any WordPress theme is H1, so if you use a name in your post (you most likely do), you applied tag H1 twice. It also has a keyword, as long as it has to be used once. Remember, yes?

Usually, there is a subtitle. Henceforth put all the subtitles inside the H2 tags. A question might appear whether you need to use keywords in H2 tags. Actually, yes, but do not overdo it. Google is a smart algorithm that should not be played with.

H3 tag and others are retained for your experiments. Use them wherever you can and include keywords in them but never too much. No one wants to be published, right?


Two types of links are allowed to be included in a post. At first, you need to take care of internal links, and then of some external ones. Remember that in both cases, you need to apply a keyword as a text link. Pay attention to some moments:

  • The content you link to should fit in. Applying a text link is a «cement» for a link in a post about iPhone’е for your visitors or search engines will not matter.
  • Always fill in a field of a link name. For SEO purposes, it should include a keyword.


Contents are everything! Needless to say, that good content or the whole SEO tactics may turn out to be in vain. Here are a few little hints:

  • Use a keyword once in the first sentence of your content.
  • Use a keyword once in the last sentence just as well.
  • Highlight it in bold once.
  • Put a keyword in italics once.
  • Underline it once.

ATTENTION: do not overdo it. Keywords density should be about 2-3%. If you feel that there is too much of it, you should either delete some keywords or add more text in your post. Avoid absurd situations.

Pack in bright details

  • We are almost done, but sometimes a few tiny details can make a difference.
  • Optimize the text «Read More» to something more interesting. It helps well!
  • Optimize the text « Leave a Comment.» You need to make them leave a comment. You can do it, right?
  • Optimize text on the button «Submit Comment» to something special.

I would suggest using an image instead of a logo based on a text. Normally a text logo is placed inside the H1 theme tag and thus can conflict with H1 of a post`s name. A logo-image is helpful in such cases.


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