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What is SEO and How it Works?

Posted on 28th Nov 2019 09:16:31 in SEO, Development

Being connected with ranking in the search engine, you must be fully aware of the fact of how much is SEO crucial in the search engine. For those who are not aware of the term, let me provide a brief explanation.

What is SEO and How it Works?

For the regular person, whenever you are searching on the search engine, you are getting the advantages of the SEO. Search Engine Optimization, commonly termed as SEO, called the process by which the visibility of the website is increasing. The result of search engine optimization is often made visible in the search engine page or the SERPs. SEO thus increases the ranking of the page in the search engine result page. This process is generally utilized to generate website visitors. Thus one can define search engine optimization, or SEO is the process by which the visibility of the website or can be web page is affected in the unpaid result page of the search engine. The result of the search engine so generated is thus can be seen in the search engine result page that is commonly known as the SERP. The unpaid search engine results can be natural, organic, and earned achievements. In general, the website that ranks high on the website can get a good number of visitors for its site. Thus the earlier and the more frequently the website rank in the search engine result page, the better for it. It can get more visitors for its page, and thus, these visitors can convert into privileges customers.

What is SEO? How SEO Works?
What is SEO? How SEO Works?

Search engine optimization or SEO do perform various type of search based on the user specification. One can present an image search, video search, news search, local search, academic search, and a vertical search too. In today’s business world, SEO has gathered a crucial place. Internet marketing strategies involve the working of the search engine, the search made by the visitors, keywords most frequently in use, and target user is using which search engine. Website optimization may involve content editing, increasing the relevance of the keywords, editing the HTML and another coding, and thus to remove the barriers to the indexing activity. Another tactic of SEO is to increase inbound links or the number of backlinks to promote the site. The most trusted search engine is Google, and every webmaster wishes to rank high in Google, thus to increase their popularity and customers. The first optimization of the websites for the search engine began around the time mid of 1990.

How to do SEO?

Today businesses are more likely open to SEO. They have understood the need for understanding and implementation of search engine optimization in their businesses. Though there are a lot of ways by which one can implement an SEO for your business. Here I am jotting some of the strategies that can prove to be fruitful for your business.

  1. SEO is a long term event. As the algorithm used for ranking of the pages on the website keeps on changing so, you have to be committed to upgrading your business SEO.
  2. SEO may not show you at the very instance you land on the search engine. So, it needs lots of patience to stick firmly to the process and to be patient.
  3. SEO may ask for implementing a professional. So, before you hire an agency, do a lot of research prepare yourself and ask them as many questions as you can relate to the implementation of SEO for your business.
  4. SEO implementation is not that tough. If you want to do it all by yourself, then go through a lot of studies and researches that can help you in implementing SEO.
  5. SEO efforts require a specific goal for which you need to implement web analytics that can help you by telling us what is working and what is not working correctly in its place.
  6. SEO requires a website. Take special care on building the site as this helps you in ranking high in the search engine. Provide your website with quality content and information that are valuable to the users. Attach images wherever needed. His will help in the rank of the page higher in the search engine. When the web spiders visit your pages and find that your page is full oo information, they rank your website higher in the search engine. So, if you want to see your website on the first page of the search engine, take extra care on building the website.
  7. SEO needs a site map. The spiders can't go through each page. So, indexing is telling the web spiders to understand your website in a better way.
  8. SEO friendly URLs are the best option. Try to create SEO friendly websites URLs.
  9. SEO gives extra importance to keywords. So, do proper research on keywords before starting building your website.
  10. SEO ranking needs links. Go for earning links for which you have to comment on other posts. Links are one of the crucial factors in building up of ranking in the SEO search page.
  11. Blogging and press releases can profoundly impact SEO. One can also go for social media marketing too.

Definition and type of SEO techniques

SEO thus can be termed as the process by which a website rank in the search engine result page. Today it has become most popular in the business world as the higher ranking sites appear at the top of the list of the search engine result page. There are two types of SEO techniques:

  • White Hat SEO – This technique gives a long-lasting ranking in SERP, but the process is slow. Methods and procedures, according to the Google guidelines, are followed for the ranking of the page.
  • Black Hat SEO – Though these techniques give quick results, its result is not long-lasting. To getting a good result in the search engine, they exploit the weakness of the algorithm used by the search engine. They get into a conflict with the search engine guidelines.


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