Off Page SEO Optimisation Explained
Search Engine Optimization, often abbreviated as SEO, is not a new thing for you if you are a blogger or an internet marketer. Organic traffic (traffic from search engines) is one of the crucial ways by which you can get new people from all over the world to visit your website and become your customers or regular readers.
If you want to get a high amount of organic traffic, then you need to optimize your site for Search Engines. Nowadays, many search engine giants like Google, Bing, Baidu, etc. are giving user interface extreme importance. So you cannot expect to rank higher on Google if your user interface is crappy, and visitors on your site hit the back button as soon as they land on your site. Usually, search engine optimization divided into On-page optimisation and off-page optimisation.
What is On-Page and Off-Page Optimisation?
The optimizations which you make on your website are known as On-Page search engine optimisation. It involves usage of proper headings to structure content, word count, keyword density, highlighting keywords, usage of LSI and long-tail keywords, readability, and navigation.
Whereas your link building efforts on other sites which are pointing to your money site are known as off-page optimisation, It involves building backlinks via guest blogging, PBNs, web 2.0s, infographics, outreaching, social bookmarking, link exchange and web directory.
You need to be careful while using the last two methods since they are spammed to a large extent. Make sure you choose the correct directories which aren’t spammed and have a clean neighborhood along with no adult content or advertisement.
5 Common Ways to do Off-Page Optimisation
Guest blogging: It is the most common white hat method which you can use to generate quality links from publishing articles on blogs and websites related to your niche. This method may be time-consuming, but you can have good returns in the form of quality links.
PBNs: Private Blog Networks or PBNs are infamous in the eyes of Google. The search engine giant has been on a penalization spree for blogs using PBN to rank. But if you know how to hide those PBNs properly, then you can make a killing with this black hat off-page optimisation. This is better applied for amazon niche sites or rank and bank type of sites.
Web 2.0s: They are the free blog platforms like WordPress.com, Blogger, Tumblr, Wix, Weebly, etc. where you can create a blog related to your niche and get a backlink to your money site. You can even scrape for expired tumblers or Weebly names and try to register them and gain the advantages of their age and authority. However, you cannot hide these from your competitors, and they can misuse or report them.
Infographics: An infographic is an image that has a set of information beautifully constructed and appealing to the eye of the user. Although producing an infographic needs time and money, they get shared like wildfire in related niches, and you can get many links in a short time. So it’s worth the wait.
Outreaching: This method involves contacting authority bloggers in your niche and asking them to give a link from their post to yours explaining how it will be beneficial for their visitors because your website also deals with the related information and have other useful info which may appeal their readers.