7 things for On page Optimization
While speaking about On Page optimization, allow me with Search engine Optimization first, popularly known as SEO. Starting with a brief definition of Search engine optimization, I would like it to describe it as the techniques and strategies in the field of website development that used to note the ranking of the page in the search engine. This search engine can be Bing, Google, Yahoo, or else.
Two main terms are used in the blogging are On-Pageand Off-Page SEO. So, you must be wondering what these terms that are used to get a better rank in the Google search engine result are. Let us give you a fundamental difference between On Page and OFF Page;
|On-Page SEO||Off-Page SEO|
|The SEO on the actual page or blog called On-page. Here the Search engine ranks the websites by seeing specific phrases and keywords that are present in the page titles, headings, images, and domain names. Keyword stuffing is strictly prohibited in On-Page. These phrases and keywords must be used frequently by others to search, which can attract them towards your site. If you are wondering that how can you find those words then search them in the search engine according to your product needs.||This is commonly termed as the usage of keywords off the site. To increase the ranking of the page, the search engine uses your business name, your site, and the use of keywords on the other places across the web. If you are wondering how to optimize the Off-Page site, then I can suggest you create social media accounts on Twitter, Google+, Facebook, and LinkedIn. These pages created such that those who are interested can follow or share your post. Be careful in using the phrases and keywords that will represent your site. Update these words on your social media also.|
The 7 things for On page Optimization
There is many things that influence the ranking of a page. Google uses 200 such factors to rank a page, but here in this article, we are not going to discuss them. Out of these 200 factors, very few come in the category of On Page Optimization. We are going to discuss all of these factors. So, here are some things that hit. So, let us start discussing that;
So, what is a title? Generally, it refers to the title of your blog post that helps the search engine to know about the content of your blog and to decide the rank of your respective site. So, is there any rule for writing the title of your blog post? Yes, there are. So, going a little deeper into the topic;
Be sure to use the keyword in the title of the post. It is better to write the target keyword at the very starting of the title because it helps to gain weight from Google. So, be very attentive to write these titles and keywords. Google gives the site weight basing on the first 4-5 words of the URL and title.
Length of the Title
Are you aware of the fact that Google uses the first 70 characters of the title? It is true. So, there is no need to write more characters as that will not be shown in the title.
Usage of Title Modifier
Try using a modifier that puts a psychological effect on the mind of the viewers after reading the title. The modifier should be like the best and ultimate guide, review, years, and numbers.
2. Permalink URL or SEO Friendly URL
This URL plays the role of on-site optimization, thus giving search engines a clear view of the page.
Length of the URL
A clean and short URL always preferred in the post. Google sees the first 4-5 words in the URL. So, the usage of a short URL with clean helps it in gaining weight.
Structure of the URL
Those who are using WordPress should change the settings of permalinks as by default, it uses the code system for each post URL, and it is not to search engine friendly.
It would be best if you had a keyword that represents your blog post. This keyword should used in the URL. It's mandatory so better to write the targeted keyword.
3. Heading Tag
It is fundamental the heading tag. It is advisable to use only one tag per post.
H2 & H3 tag
These tags are used for the subheading. Write the main keyword in the H2 tag and other subheadings in the H3 tag.
As told earlier keyword is crucial in an On Page. So, how it should be;
This keyword should be in the first 70 words of the post. It helps the search engine to understand the content of the page.
LSI keywords are used by Google to search for the relevancy of the content. You can use some LSI keywords with the main target keyword & the density below than 1%.
5. Multimedia images
The increase and decrease of the bounce rate could affected by these images and don't forget to add ALT tags for all of your images. Try to use well optimize an image for your post. It will increase the bounce rate.
6. Meta Tag
Users and search engines use the meta description. It tells about the content of the page.
The quality of the content attracts users. It's for the quality that the users spend time on your web page; he/she comes to the site repeatedly and share the content of the content. It also creates an affection of the visitors towards your site and allows them to search for your brand name. It is better to write an in-depth article of 2000 words.
So, here was a short description of On Page Optimization, and if you want to take your business high, then follow this technique. It is essential to follow the steps for a better ranking. So, this was my point of view about On Page Optimization. I hope that I have proved to be little help to you.