2 Types of SEO Techniques
SEO is a general term in the market of the internet and the World Wide Web. The term SEO stands for Search Engine Optimization, and it is a methodology wherein different strategies and techniques are applied on a website to increase the number of visitors on it and thus the traffic over the website. It makes sure to do this by increasing the rank of the site so that when the search engines used to search, the website is placed at the top. The search engines here signifies the topmost search engines of high quality and standard like Google, Yahoo, Bing, etc.
In our daily lives, we are so busy that we don’t have the time to go through all the search results. We prefer to go with results that are at the top. Thus, it is essential to increase the ranking of the site so that the traffic can be increased. Therefore, higher is the rank of websites in the organic results. There are significantly more chances that the site will be visited.
2 Types of Popular SEO Techniques
There are two kinds of SEO techniques we commonly meet. These are as follows:
- White Hat SEO.
- Black Hat SEO.
Each type of SEO techniques has different options associated with it and behaves differently.
What is White Hat SEO?
Under the White hat SEO, the techniques and strategies are mostly to focus on the audience, and this SEO technique follows the majority of the rules and regulations the same as the rules and policies of the search engines. Thus, a website that has already been optimized according to the search engine but still focuses on the rank through organic search comes under the white hat SEO. Using keywords and Backlinks to improve the quality and standard of the links can come under the white hat SEO techniques. The people who intend to make an investment for a longer period for their website, go for this technique. This is also termed as Ethical SEO.
What is Black Hat SEO?
When some of the aggressive techniques used for the optimization, it is then known as black hat SEO. In this methodology, the strategies are made to focus only on the search engines, and the audience has less focus here. And also, this technique does not follow any guidelines. The keyword stuffing, swapping of the page, or adding some unrelated keywords are the best examples of the black hat SEO. The people looking for quick results can go for this mechanism of optimization, but it is not safe in the long run. This can be best applied to sites that are good only for a short time.
What are the Benefits of SEO?
There are many benefits associated with Search Engine Optimization. These are as follows:
- The traffic increases
- The results are quantifiable and traceable
- It is the cost-efficient strategy
- It increases brand awareness
Search Engine Optimization is a widely adopted mechanism that is flourishing like fire as the best online market strategy because of its efficiency. Thus choosing it can prove to be highly beneficial and can increase the traffic significantly over your website.